Data Analysis

As a product manager of a SaaS company that is planning to create a new cloud storage app, you know that there are already a few great options available on the market. So how can you make sure that your app stands out from the crowd? One way is to use conjoint analysis. Conjoint analysis is a market research technique that can help you understand how customers value the different attributes of a product or service....

Following a record year that saw Netflix add 36 million subscribers in 2020, the world’s most popular video streaming service saw its subscriber growth slow significantly last year. According to the company’s earnings release, Netflix added 8.3 million subscribers in the last three months of 2021, bringing total subscriber growth for the year to 18.2 million. That’s the lowest annual subscriber gain since 2016, when Netflix added roughly the same number of new subscribers....