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Data Visualization Basics for Product Managers As a product manager, you’re constantly swimming in a sea of data. Whether it’s metrics on product performance, website traffic, customer data, or market insights, understanding and making sense of this data is crucial for informed decision-making. Today, let’s dive into the basics of data visualization and how it can empower you in your role. Getting Started with Data Before diving into visualization, it’s essential to get acquainted with your data....

Factor analysis is a statistical method that can be used to reduce many variables into a smaller number of factors that explain the underlying structure of the data. Principal components analysis (PCA) is a type of factor analysis that is commonly used in practice. PCA works by transforming the original variables into a new set of variables called principal components. The principal components are ordered by their eigenvalues, with the first principal component explaining the most variance in the data, followed by the second principal component, and so on....

In the fast-paced world of product development, where time is of the essence, decision-makers often find themselves in situations that demand quick yet informed choices. This is where the art of guestimation comes into play, offering a valuable tool for Product Managers (PMs) to make rapid assessments and drive innovation. My strategy professor used to call it Back of tissue analysis . In this blog post, we’ll explore guestimation and how it can help PMs in new product development or feature enhancements....

As a product manager of a SaaS company that is planning to create a new cloud storage app, you know that there are already a few great options available on the market. So how can you make sure that your app stands out from the crowd? One way is to use conjoint analysis. Conjoint analysis is a market research technique that can help you understand how customers value the different attributes of a product or service....

Following a record year that saw Netflix add 36 million subscribers in 2020, the world’s most popular video streaming service saw its subscriber growth slow significantly last year. According to the company’s earnings release, Netflix added 8.3 million subscribers in the last three months of 2021, bringing total subscriber growth for the year to 18.2 million. That’s the lowest annual subscriber gain since 2016, when Netflix added roughly the same number of new subscribers....